The laser-cut is a new way to eliminate plastic packaging in fruit and vegetables, it allows with high-technology to revolutionize the branding on natural products. It was already tested first for marketing campaigns and then in Spain and Sweden for the supermarkets on potatoes and avocados peel. The laser-cut could be applied to many types of fruit and vegetables but is still today in a phase of experimentation to substitute the paper labels, because, applied on some more sensible vegetables, could compromise the freshness during the time.
The great benefits of this “natural tattoo” are the sustainability, because of the opportunity to eliminate a big amount of paper, ink, glue as well as the cutting the energy used to produce and transport the labels, as said Stephane Merit, business development manager of Laser Food, one of the company leader in this innovation.
It is a perfect idea for a branding campaign where fruits or vegetables can be given to the guests in an event as merchandising without producing any waste. Your advertisement would be photographed, shared, and eaten, and sure remembered!